Starbucks breaks same-store sales losing streak; CEO Niccol calls it a 'critical moment' in turnaround

Oct 31, 2025 - 00:01
Starbucks breaks same-store sales losing streak; CEO Niccol calls it a 'critical moment' in turnaround
Under CEO Brian Niccol's leadership, the company has implemented a turnaround strategy focused on bringing the coffee chain back to its roots.