Peloton shares plunge 26% on weak holiday quarter, sluggish demand for splashy new products

Feb 6, 2026 - 20:00
Peloton shares plunge 26% on weak holiday quarter, sluggish demand for splashy new products
Peloton's product overhaul was designed to bring in new customers and encourage existing members to trade up. Instead, shoppers turned away from higher prices.